ATGthePodcast 131 – Why Marketing Is Broken: A Conversation with Jill Heinze, Saddle-Stitch Marketing
Today’s episode features a conversation with Jill Heinze, Saddle-Stitch Marketing. The interview was conducted by Matthew Ismail, Editor in chief of the Charleston Briefings and Conference Director at the Charleston Conference.
Jill began her career in the library at Virginia Commonwealth University as an outreach person to target and engage undergraduate audiences. Afterwards she studied marketing and has worked in several marketing organizations, mainly in a research capacity. She now works with product companies doing user research as well as doing marketing for those in the information industry in her side business, Saddle-Stitch Marketing. Also, Jill wrote for the Charleston Briefings about her experiences with marketing in libraries.
Jill and Matthew will discuss why marketing is broken. She says there are so many different interpretations of the word “marketing, ” and many feel that marketing and communications go hand in hand. She says it is important to have a strong product orientation toward marketing and you have to figure out what people need and how best to deliver it to them. Problems can arise if you think of marketing only as an end to itself. Marketing is a tool kit, and choices and ethics are important. She says we shouldn’t try to sell people things they don’t need but should redirect our efforts to meet the needs of our users. If we can’t understand that or don’t care about that, we don’t need to be doing what we’re doing.
ATGthePodcast 130 – A Conversation with Peter McCracken, Electronic Resources Librarian, Cornell University
Today’s episode features a conversation with Peter McCracken, Electronic Resources Librarian, Cornell University. The interview was conducted by Matthew Ismail, Editor in chief of the Charleston Briefings and Conference Director at the Charleston Conference.
Peter received a library degree from University of North Carolina at Chapel Hill, then a master’s in maritime history from East Carolina University. While he was working on that master’s degree, he was hired for his first professional position as a reference librarian in East Carolina’s Joiner Library. In 1999, he graduated and was offered a position at the University of Washington in the undergraduate library as a reference librarian. One year later in 2000 Peter, his brothers, and a high school friend started Serial Solutions, which was acquired by ProQuest in 2004, where Peter continued to work until 2009 when he left Serial Solutions and ProQuest to focus on his passion, maritime history. He created a second company called ShipIndex.org, which helps people do research on ships that interest them. He continues to work at his company, and also as an E-Resources librarian at Cornell for the past 6 years.
Matthew and Peter will talk about being an entrepreneur and the founding of Serial Solutions, where the funding came from, what Serial Solutions is and what problems it solves. Peter has seen both sides as a librarian and as a vendor in this scholarly communication world, thus he understands what it means to be a salaried employee and to be an entrepreneur. He also discusses what libraries need for businesses and what libraries need to know about being an entrepreneur.
ATGthePodcast 129 – A Conversation with Laura Dawson, Head of Data Quality, EDO, Inc.
Today’s episode features a conversation with Laura Dawson, Head of Data Quality for EDO, Inc.. The interview was conducted by Matthew Ismail, Editor in chief of the Charleston Briefings and Conference Director at the Charleston Conference.
Laura has been working with metadata since 1995, mostly focused on metadata about books and publishing, then video. She ran a consulting agency for seven years working with different presses and publishers. She also worked for HBO for a few years, and she currently works in advertising analytics at EDO, Inc. to create and maintain a taxonomy of brands and products and accompanying attributes like categories.
Laura and Matthew will discuss the topic of metadata for non-specialists. Understanding metadata and understanding that the value of metadata is important for all of us in this scholarly communication sphere. They’ll discuss what is metadata? Who is your audience? How are they getting it and what does it cost them? Are all important things to ask about when thinking about metadata.
ATGthePodcast 128 – Licensing: ‘Beastly Breakfast’ Roundtable Discussion
Today’s episode features audio from a session at the 2020 Charleston Conference titled “Licensing: ‘Beastly Breakfast’ Roundtable Discussion” led by Adam Chesler, Director, Global Sales, AIP Publishing.
This discussion will include topics such as: Who handles licensing at your institution? Procurement? General counsel? A designated person in the library? What is the library’s role? How do you advocate for your needs if you aren’t in control of the licensing process?
Video of the presentation available at https: https://youtu.be/2u3QLlZzW20
Conference Registration Page: https://www.charleston-hub.com/the-charleston-conference/registration-info/
ATGthePodcast 127 – Research Librarians and Society Publishers Working Together to Advance OA and Research
Today’s episode features Audio from a Lively Discussion at the 2020 Charleston Library Conference, “Research Librarians and Society Publishers Working Together to Advance OA and Research.” Speakers are Judith Russell, Dean of University Libraries, University of Florida; Rod Cookson, Managing Director, IWA Publishing; Alicia Wise, Director, Information Power; and Gaynor Redvers-Mutton, Head of Business Development and Sales, Microbiology Society and facilitated by Adam Chesler, Director, Global Sales, AIP Publishing.
Large publishers are like fish swimming in the sunlight zone of the ocean: they are very visible to librarians and other stakeholders in scholarly communication. Smaller independent publishers of all kinds also exist and these are like fish swimming in the twilight zone of the ocean: also beautiful, strong, and varied but less visible and less food filters down to them.
In these deeper waters there are many potential OA shoalmates swimming about. Publishers with very similar missions and serving the same researchers as librarians do.
A very basic challenge exists, and this is simply to meet and work together directly. In the subscription world these relationships are typically mediated by sales or subscription agents of various kinds, but exploring OA agreements require more direct conversations about publishing as well as access.
This session will explore what has been learned about building these new relationships and how to make them successful. It will be a first event to share the outcomes of the pilot projects between libraries/consortia and society publishers flowing from the Society Publishers Accelerating Open access and Plan S (SPA OPS) project.
Video of the presentation available at https: https://www.youtube.com/watch?v=OaNFOdWt8jA
ATGthePodcast 126 – Views From the Penthouse Suite- Interview with Erika Valenti
In today’s episode, Tom Gilson, Associate Editor for Against the Grain, talks with Erika Valenti, North American Regional Director, Executive Vice President, Emerald Publishing as part of the “Views from the Penthouse Suite” series for the 2020 Charleston Library Conference.
Erika Valenti is Executive Vice President, North America for Emerald Publishing where she directs all aspects of the company’s development in the region, including sales, product introduction, brand presence, and corporate strategy.
Prior to Emerald, Erika was Global Sales Director for Publishers Communication Group working with clients including BioOne, American Society for Microbiology, the Royal Society, Geological Society of London, and Canadian Science Publishing; and she previously spent ten years in international sales and marketing roles at the MIT Press. She has considerable experience with sales management for books, journals and databases, emerging market entry strategies, library negotiations, and consortia relationships in the US, Canada, Europe, Brazil, India, China, and Southeast Asia. In her current position, she endeavors to focus and balance Emerald’s product, author, librarian, and user needs within the US and Canadian market.
Link to the video interview:
ATGthePodcast 125 – Conversation with David Durant, Federal Documents and Social Sciences Librarian, East Carolina University
Today’s episode features a conversation with David Durant. The interview was conducted by Matthew Ismail, Editor in chief of the Charleston Briefings and Conference Director at the Charleston Conference.
David Durant is Associate Professor and Federal Documents and Social Sciences Librarian at East Carolina University. He has a Master of Science degree in library and information services from the School of Information, University of Michigan, and an MA in history from the University of California, Los Angeles. He graduated from Library School in 1999 and has been at East Carolina since then. David began his career as a reference librarian and then moved on to collection development as well as being the Federal Depository Program Coordinator.
David wrote the very first Charleston Briefing titled “Reading in the Digital Age ” six years ago summarizing the debate over the perceived benefits and perils of reading in print versus digital formats. He does believe that there are differences in the types of reading fostered by print and digital formats. David believes that we need to stop thinking about a world in which we have only print or digital formats and that we need to integrate both formats into our planning to meet the needs of the full spectrum of readers and types of reading.
ATGthePodcast 124 – Conversation with Anthony Watkinson
Today’s episode features a conversation with Anthony Watkinson. The interview was conducted by Matthew Ismail, Editor in chief of the Charleston Briefings and Conference Director at the Charleston Conference.
Anthony Watkinson is cofounder of CIBER Research and a former publishing executive. Anthony began his education as an Ecclesiastical historian studying the Church of England in the 19th century. His first job was as a librarian at Oxford University in the late 1960s. His next job spanned 11 years as a manuscript procurement editor for the Academic Press working with scientists. He then worked as a mathematical publisher for Oxford University Press where he eventually took over as head of Journals. He was approached by Thompson Corporation to be the publishing director at Chapman Hall, a small English publisher, where he worked for about a decade. Anthony has been self-employed since the late 90’s as an academic information scientist. In 2002 he helped found CIBER Research. He also has served as a Charleston Conference Director for many years and received the Vicky Speck ABC-Clio Leadership award in 2006. Anthony received a grant to help early career researchers from eight different countries.
Anthony talks with us about why working with researchers is crucial for Librarians and Publishers. He reminisces with us about the early days of the Charleston Conference, and he believes the Charleston Conference remains vital for helping Librarians, Publishers and Vendors understand one another and work together.
You can view the list of Anthony’s publications at http://ciber-research.com/Anthony_Watkinson_Publications.html
ATGthePodcast 123 – Conversation with Sarah Lippincott, Independent Consultant for Library Publishers
Today’s episode features a conversation with Sarah Lippincott. The interview was conducted by Matthew Ismail, Editor in chief of the Charleston Briefings and Conference Director at the Charleston Conference.
Sarah Lippincott is an independent consultant who was formerly the Program Director for the Library Publishing Coalition, an organization created by the Educopia Institute in 2013 to bring together a community of Library Publishers to share ideas and create a set of common practices.
Sarah is currently working with the Educopia Institute on a project called Next Generation Library Publishing. This program focuses on establishing initiatives to promote best practices around technology, publishing principles, ROI, and the necessary infrastructure for library publishers and their partners.
Sarah helps to empower libraries of any size who want to begin a Publishing Program, and she helps develop plans to expand the capacity for library publishing with smaller universities, universities that don’t have a history of publishing, and universities that don’t have a university press to collaborate with.
Sarah wrote about library publishing for the Charleston Briefings 5 years ago, and she talks with us about what has changed in Library Publishing since that time.
ATGthePodcast 122 – Conversation with Ewoud Compeer, Oxford University
Today’s episode features a conversation with Ewoud Compeer of Oxford University. The interview was conducted by Matthew Ismail, Editor in chief of the Charleston Briefings and Conference Director at the Charleston Conference.
Ewoud Compeer is a Dutch biomedical scientist and immunologist. He’s been doing research in the US, The Netherlands, Australia and now in the UK at the University of Oxford. When studying the immune system, he looks at how the immune cells communicate with one another, and how they communicate so clearly and effectively. He is currently working with fellow colleagues to prove his own science and the societal impact his work is having and also to prove the work of others, aiming for a diverse research environment to create robust data.
Ewoud founded a not-for-profit organization for dissemination of science and scientists between the Netherlands and the UK. He’s also an eLife ambassador advocating for open science around the world. He says now is the perfect time to talk about the reproducibility crisis in science.
