How to Craft Compelling Messages for Patrons

In my role at SAGE Publishing, I’ve had the amazing opportunity to learn from Victoria Dew, founder and CEO of Dewpoint Communications. Victoria has been incredible in helping my colleagues and me cut through all of the “noise” and improve how we communicate within our organization. I spent some time with her and asked her to share some of her best advice for academic librarians who are working to ensure that their invaluable resources and services are used by students and faculty.