David Parker Co-Founder and Publisher, Lived Places Publishing noted that the problem we are trying to solve with analytics is to access e-books from a broader range of voices and access metadata that establish the author's identity. We can do this by using an acquisition strategy that looks at books published and focuses on usage patterns and key terms being searched. A metadata strategy allows readers to learn about authors. Two topics to focus on are Place of Origin and Place of Location.

Emily Farrell from Taylor & Francis said they are using data to enlist library support. Here is their OA book program.

Authors want to see the value of what they wrote even when they are not getting royalties because books are OA. They are trying to solve this problem with analytics by supporting greater impact for authors, increasing pathways to the books, exploring a collective model, and developing a pilot project: the Pledge to Open, which aims to publish 70 titles OA with guaranteed perpetual access.

Kelsey Mrjoian at University of Michigan Press is using data to demonstrate impact of the press's e-book collection by determining how OA impacts individual lives and then communicates that to various stakeholders. The study was done using a Fulcrum reader survey. Achievements and problems encountered were

• Data Sources,
• Scale,
• Privacy, and
• External Communication.