In this episode, Leah Hinds talks with Carol Apollo about social media marketing for libraries. Carol is a Social Media Manager and Strategist who believes that a good social media campaign has the power to change the world. She has worked mostly with non-profit and volunteer organizations to optimize their internet presence and engage their audience and has been working with Against the Grain Media for the past 6 months.
Leah and Carol discuss the top uses of social media for libraries, paid advertisements, frequency of posting, audience engagement, tips to get your posts noticed, and more.
Contact Carol Apollo: http://carolapollo.com/